Lexus releases the “Beast” at the Super Bowl
Fans of the Giants are celebrating after the recent Super Bowl. We know this sporting event now brings more than the touchdowns. It has the great half time show and multi-million ad placements of the biggest brands in the planet. One of the ads was from Lexus and the luxury car brand launched the “Beast” amid the football game.
Lexus fielded their first ever advertisement during a Super Bowl game last weekend. You might have seen a preview before over the internet but we have here the full video launched during the Super Bowl XLVI in case you missed it.
The clip below puts spotlight on the 2013 GS by Lexus and the vehicle breaks free from all the restrictions symbolizing the new direction the company wants to take in terms of its design lines for its rides.
Lexus will be releasing an updated range and new line of products this year and what they did below during the big game was show millions of viewers that Lexus is a brand that deserves their attention. We are pretty sure the ad placement will help in renewing the interest of the consumers in Lexus.
Take note that at the end of the video, the manufacturer gives a hint of four vehicles that may be unveiled by Lexus in 2012. They are there just waiting on the sidelines until they should come to the scene.
Automakers flooded the Super Bowl scene trying to spark a boom in the industry. Other brands which tried to push their products into the market thru the big football even are Cadillac, Audi, Hyundai, Suzuki, Kia, Chevrolet, and Volkswagen.