Mitsubishi Opts Out of Detroit Auto Show to Save Money
Amid the global financial crisis and marked declined of car sales on all continents, Japanese car manufacturer Mitsubishi decides to withdraw from the scheduled Detroit Auto Show in January 2009.
Mitsubishi adds to the list of other big names which will not be joining the 2009 Detroit big event. Other car companies like Rolls-Royce, Ferrari, Suzuki, and Land Roverwhich also cited the difficulties faced by the whole industry.
The withdrawal of these car manufacturers doesn’t prevent them from coming back on future occasions. Mitsubishi has expressed its desire to participate in the Chicago and New York Auto Shows.
The Detroit Auto Show is considered one of the most prestigious events of the car industry among some other motoring highlights. The event, like the concluded Los Angeles Auto Show and SEMA, has been plagued by the ongoing cost cutting and operations re-structuring of most car manufacturers.
The big chunk of withdrawals of major auto industry players have opened doors for other car manufacturers like China’s Brilliance Auto to appear for the first time in Detroit. BYD, another Chinese automaker, enter the event to display their range of products.
The Detroit Cobo Hall will still be witness to the good number of around 50 unveilings which is at par with the annual average. Some manufacturers have also asked for extra space to display the best of their offerings.
Around 6000 journalists from around the globe are expected to join and cover the Detroit Auto Show.
Tough decisions are being made by the car manufacturers when it comes to allocating their tight budgets and joining prestigious auto shows to further build up their brand.